Why We’re Better

The surprising story of business is encapsulated in these quotes.

“To me, marketing is about values. This is a very complicated world, it’s a very noisy world and we’re not going to get a chance to get people to remember much about us, no company is. And so we have to be really clear on what we want them to know about us.”
 Steve Jobs.

“People have too much faith in large organizations,” he said. “They trust the big accounting firms, which you should never trust because they’re incompetent. On a best day they’re incompetent, on a bad day they’re crooked, and aiding and abetting the fraud, looking the other way.”  Harry Markopolus (the only person that figured out Bernie Madoff was a fraud) quoted by Malcolm Gladwell in his book “Talking to Strangers.”

The story of business is encapsulated in the quotes above & the bullets below. 

  • The Law of Averages.
  • Regression Towards the Mean.

This means your business is only as competent as your average staff. This is especially true in programming, coding & the tax & accounting professions. The more people on staff, the more vanilla, average & mediocre your services become. In fact, according to the Markopolus quote above, the more likely they are to be fraudulent. 

I have no way to evaluate fraudulence, but I had a front row seat as a C suite executive observing management incompetence that can’t be explained in any other way besides ‘regression towards the mean.’ I sat in numerous meetings as a C suite executive at two Fortune 500’s and watched as genuinely bright people voted for foolish solutions. Both companies were constantly dealing with crises, one after another.

After a while, I came to the conclusion, the company must be too big to fail. But, eventually, both companies hit the wall. One failed (acquired) & the other nearly failed & completely re-organized itself.

Here is another explanation of the same phenomena.

At Ellis CPA, we maintain our high level of performance & expertise by hovering around ten to twelve staff. It is relatively easy to find ten to twelve highly competent staff, but it’s notoriously difficult to find fifty or a hundred. The larger a firm is, the more difficult it is. 

We are constantly up against larger firms that promise better services than they can deliver, while bad mouthing us as a “small firm.”

This should make it obvious, that’s a load of bullshit. Their performance is hit & miss. Sometimes they’re good; sometimes they’re lousy. They’re lying.

  • We are experts in everything tax.
  • We are experts in tax avoidance.
  • We are experts in tax controversy.
  • We are experts in business re-organization.
  • We are experts in asset protection.
  • We are experts in interstate taxation.
  • We are experts in Nexus.
  • We are experts in international taxation.

In all these areas we are genuine experts delivering superior results.


The first half of my career was in the corporate world at high levels.

Our firm: Ellis CPA.

Some tag lines we have used.
We provide better service than the firm next door.
We’ll cut your tax to the legal minimum.
Tax strategy cuts tax
We save more than we cost.
Easily measured concrete results.
We aren’t magical, but we are notably unusual, perhaps even remarkable, when you compare our high levels of performance.
professional performance
The Benefits of Working w/ Ellis
Making business work better
We put you into position to carve your mark
Tax Avoidance (98% successful.).
Tax Strategy.
Business Reorganization for success.
Identify & document intellectual assets for success
Interstate Tax Strategy.
International Tax Strategy.
We’ll cut your tax to the legal minimum

© 2019 elliscpa.us. All Rights Reserved. Design by Fitser.