Competitive Advantage

The study of competitors is the study of competitive advantage. Whoever solves it first will win the competitive wars.

Competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position. It distinguishes a company from its competitors by contributing to higher prices, more customers, and brand loyalty. Establishing such an advantage is one of the most important goals of any company. But it is rarely achieved. 

Competitive advantage bestows the ability to outperform competitors. It allows companies to achieve superior margins compared to competitors and generates added value to the company and its shareholders. Without competitive advantage, no business will last long.

In our case, our competitive advantage can be your competitive advantage as well.

Ellis’ 5 competitive advantages

We have five competitive advantages we can bestow on your business. Any one of them could provide the competitive advantage you need to prevail in the marketplace. Here are the competitive advantages that we repeatedly apply to clients.

  1. Tax strategy is competitive advantage.
  2. Business reorganization is competitive advantage.
  3. Intellectual property is competitive advantage.
  4. Interstate taxation competitive advantage.
  5. International taxation is competitive advantage.

Because very, very few privately owned businesses pay any attention to these areas, and virtually no tax professionals, that gives each of us a competitive advantage over our respective competitors. Each of them cuts your costs (tax) & creates cash based competitive advantage. There are limits to cash based competitive advantage, but it’s an advantage you didn’t have yesterday.

Every dollar we save drops straight to the bottom line as another dollar of cash, profit, working capital & competitive advantage created out of thin air.

We aren’t magical, but we are notably & conspicuously unusual, even remarkable, when you compare  our high levels of performance, intellect, intuition & experience with our competitors.

Can you imagine how difficult it was to compete with Apple when they were adding a billion dollars to their balance sheet every year from overseas tax savings. That’s genuine competitive advantage. That’s basically what we do. Your competitors can’t copy it, even if they knew what we were doing. Eventually, after a long time, Google, Facebook, Caterpillar all copied Apple. Apple may have even told them.  Competitive advantage is something competitors can’t copy. But everything comes to an end. But by then, something else will crop up to do it all over again. If they can copy it, they will copy it. But if they don’t know how you’re doing it, they’ll never copy it. That’s what we offer.

Every dollar we save drops straight to the bottom line as another dollar of cash, working capital, profits & competitive advantage created our of thin air.




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